• April Witzke

Logo Progression

I recently put together a story board on the progression of Forge-Aprons' logos. When looking at them, it is obvious that the target market for Forge-Aprons is the blacksmith community. Over the years though, I have made a number of leather aprons for other genres including blade smiths, fabricators, lumbermen, wood workers, glaziers, foundry workers and machinists. Let's face it, a protective leather apron that can be customized to fit the client and their needs can cover a very broad spectrum of clientelle. As I consider broadening my client base, I realize my logo will need to adapt to have a greater appeal. And that is where I draw a blank. So, for now, this is the progression of Forge-Aprons logo as of May 2022.

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